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How to Get Journalist Attention With Intention

  • Writer: Shahni Ben-Haim
    Shahni Ben-Haim
  • Apr 14
  • 2 min read

A huge aspect of PR is media relations, and the best way to create those relationships is to be intentional about who you send specific pitches to.

 

So, do you have a story you want to share (or add to) in mind? Here is what you'll have to do to find the right reporter to take interest:


Research Their Beat, Interests, Angle & Style


  • What topics do they cover? (e.g., AI, consumer tech, sustainability)

  • Do they focus on breaking news, trend analysis, or deep investigative pieces?

  • Are they more inclined toward data-driven stories or human-interest angles?

  • Do they favor company success stories, tech breakthroughs, or critical industry analysis?

  • Do they incorporate a lot of expert opinions or data?


Review Their Work & Social Media Activity


  • Read their latest 5–10 articles to identify common themes, angles, and preferred sources.

  • Check for recurring topics or references to specific industry trends.

  • Follow them on X (Twitter), LinkedIn, and other platforms to see what they discuss.

  • Note what kind of posts they engage with or share.


Review Publication Guidelines & Trends


  • Understand their outlet’s editorial style, content format, and deadlines.

  • Identify trending topics in the publication that align with your pitch.


Consider Timing & Relevance


  • Are they covering a specific trend right now that your pitch can contribute to?

  • Do they typically cover stories in advance of major industry events or after major announcements?

When you consider all of these factors before reaching out to a journalist, not only could it lead to a mention in an article, but it could also lead to a long-lasting relationship. When journalists and reporters see that you provide value to their stories, they'll remember that and come back to you as a source, over and over again.


So, by now, you should feel well-equipped and ready to reach out.


However, if you're still unsure about the story you want to pitch to the journalist you have in mind, send me a message; I'm always here to help.



 
 
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