Honest takes on tech PR.

A huge aspect of PR is media relations, and the best way to create those relationships is to be intentional about who you send specific pitches to. So, do you have a story you want to share (or add to) in mind? Here is what you'll have to do to find the right reporter to take interest: Research Their Beat, Interests, Angle & Style What topics do they cover? (e.g., AI, consumer tech, sustainability) Do they focus on breaking news, trend analysis, or deep investigative pieces

Today's media cycle moves at lightning speed, making it harder than it looks to get a journalist's attention. It's not just about finding the right journalist to write to, but also about what you say and how you say it, which will make them want to cover your story. The harsh truth is that journalists receive thousands of emails every day. When writing your pitch, consider this and make every word intentional, all the way down to the sign-off. To give an example, use a call t

Are you exercising your data's full potential? If you're not using it to secure media placements, the answer is no. Just think: You and your team worked hard to create a data report, but you haven't maximized the distribution of that knowledge. Sure, you can post it on your website, share it on your LinkedIn business page, and have employees share it with their networks, but why not use the data to capture interest from the media? Don't let these valuable insights slip thro

A few months ago, I attended HasoubLabs Accelerator program's Demo Day, which showcased Arab entrepreneur-led startups. There, I met Zakher Shalah, a tech innovator whose AI-driven solution reduces engineers' headaches. Figuratively, of course. He knows firsthand how small issues can spiral into major crises. After almost 20 years as an SRE and DevOps Engineer, Zakher set out to solve a problem that had plagued him throughout his career. Picture a mouse gnawing a hole into t

When you decide to pursue public relations (PR) efforts, its important to understand what goals you are trying to achieve. PR is used to increase brand awareness and capture the trust of audiences with third party validation from the media. Knowing what you want to achieve with your PR efforts is the key to crafting the right messages and connecting with the right people. It all starts with defining your goals. A clear understanding of your goals gives direction to your PR ef