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TRUSTED BY
HOW IT WORKS
PR isn't one thing.
It's a discipline.
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Getting a tech company noticed in the right places takes more than a well-written press release. It takes a clear narrative, the right journalists, the right timing, and a strategy that knows the difference between noise and news.
Every engagement is built around your specific goals, stage, and audience. Whether you're building long-term visibility or amplifying a single announcement, the work is always grounded in strategy first.
WHAT'S INSIDE EVERY ENGAGEMENT
The toolkit behind the results.
Strategic Communications
Visibility starts with the right message. Strong, clear positioning that resonates with your audience and gives journalists a reason to pay attention.
Thought Leadership Development
Your executives have expertise worth hearing. The work here is turning that expertise into authoritative content and commentary that puts them on the map in your industry.
Media Training
A great pitch can fall apart in the interview room. Spokespeople are coached to communicate with clarity and confidence, so every media opportunity lands the way it should.
Events & Conferences
Industry events are visibility opportunities. Targeted media outreach around every event your team attends means showing up with more than just a booth.
Awards & Recognition
Strategic nominations and submissions that turn your company's achievements into industry credibility.
Media Relations
The core of everything, building and maintaining relationships with the journalists who cover your space, so when news breaks, you're the call they make.
RETAINER
Full-spectrum PR, consistently executed.
For companies that want a comprehensive strategy and a partner who shows up every month, not just when there's news. This is the deepest level of engagement: from strategy development and messaging to ongoing thought leadership, media outreach, press releases, and media training.
Best for: Companies ready to build sustained visibility over time.
CAMPAIGNS
Focused PR built around one big moment.
A product launch, a partnership, a research release, a funding round — when there's a specific announcement that needs to land right, this is the play. Targeted outreach, clear positioning, and press release support designed around the milestone.
Best for: Companies with a defined announcement and a clear target audience.
CUSTOM CONSULTING
Full-service PR for brands ready to go all in.
For tech companies that need a strategic partner who can move fast, think big, and build the kind of brand presence that makes noise in the right rooms.
Best for: Growth-stage tech brands ready to invest in visibility as a serious business driver.
“Working with someone who loves what they do and appreciates what their clients do makes the experience one-of-a-kind."
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“She secured the right visibility, ensured our complex messaging was sharp, and operated with deep strategic insight. If you need a PR leader who delivers on a global scale, Shahni is exactly who you want in your corner.”
