"She was highly organized, consistently communicative, and kept the entire project moving smoothly."
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— Ron Shelemay, CMO, RavenDB
"Responsive, thoughtful, and truly a partner throughout the process."
— Oshik Efrati, CEO, HomeBiogas
"From day one, she worked as a true extension of our team — the exposure she generated translated into meaningful inbound interest from potential partners and customers."
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– Michael Gordon, CEO, BlueTree Technologies
THE ORIGIN STORY
It started with a song.
Growing up, storytelling was everything. First through music, writing songs, then through words on a page. That love of narrative led me to study journalism at San Francisco State. The plan was to report the news.
Then, in my final semester, I worked as the social media manager for the newspaper and something shifted. Sitting in the newsroom, I realized I wasn't drawn to documenting stories, I was drawn to shaping how people feel about a brand. To influencing perception, not just recording it. I just didn't know yet that was called PR.
THE TURNING POINT
From Tel Aviv newsrooms to building my own consultancy.
After graduating, I moved abroad, worked briefly at Time Out Magazine, and joined a tech PR agency in Tel Aviv where the startup ecosystem was buzzing with extraordinary stories that deserved to be told. That's where everything clicked: the journalist's instinct, the strategist's eye, and a genuine love for helping innovative companies communicate their value clearly.
When the pandemic hit, I adapted. Working directly with tech companies eventually led me to launch SBH Media Relations. What drives me today is the same thing that drove me then: finding a great story, shaping it with care, and watching the impact it creates. Every founder I work with is solving a real problem, inching the world forward. Getting their story out there is work I take seriously.
JOURNALIST FIRST
Trained to think like a reporter, which means every pitch is built around what journalists actually want, not what founders hope they'll cover.
RADICAL TRANSPARENCY
No guarantees, no overpromising. Just a clear process, honest communication, and consistent execution.
STORY BEFORE STRATEGY
The strongest PR starts with what's genuinely interesting inside your company. My job is to find it, shape it, and make it land.
BUILT FOR B2B TECH
Seven years working exclusively in the tech space means understanding how your buyers think, how your competitors position, and what it takes to stand out.
THE ANGLE
What makes
this different.
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READY TO GET STARTED?
Let's find the right way to work together.
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ABOUT
Hi, I'm Shahni
I'm a PR strategist and former journalist helping B2B tech startups build meaningful visibility in the US and European markets. Whether I'm crafting a media strategy, pitching a story, or preparing a spokesperson for their first big interview, the goal is always the same — getting the right people to pay attention.
At the heart of how I work is a simple belief: every company has a story worth telling. My job is to find it, shape it, and make sure the people who need to hear it actually do.
